content marketing consultant & business services agency
Are you the face of your business?
Do you want to spend less time creating content for social media and get better results than ever?
You are in the right place my friend!
Content Marketing for busy service based business owners is the best way to market your business, however it can eat up so much time! Using a mixture of top tier advice and done for you services we can free up your time to focus on what you do best, which isn’t spending 10 hours a day on social media is it?
Content Marketing & Business Services we provide...
Content Marketing Consultancy
When you’re the face of your business it’s hard to fully outsource your marketing efforts as it still needs to be you in your content.
This can lead you to spending hours and hours each day creating and posting content, but are you being as effective as you can be?
Content Marketing Management
Sometimes you just need to outsource a part of your marketing (or all of it!) such as your social media, your emails or your blogging.
Enter us, we can take as much as you like off your plate to make sure you don’t have to do anything you don’t want to!
Virtual Assistant Services
If you need any help with your business admin, whether that’s creating Canva documents, inbox management, research, organisation, or anything else you can think of, the team are ready to help.
No job is too small (or weird!)
What is Content Marketing anyway?
We specialise in organic content marketing. This covers all forms of marketing that aren’t paid for. No ads, and therefore is way more accessible to everyone, just the way I like it. Has your brain gone straight to social media content? Yes that’s part of it, but there’s so much more:
Content Marketing: Imagine creating awesome blog posts, videos, or infographics that people actually want to read and share. That’s content marketing! It’s all about providing value and engaging your audience.
Search Engine Optimization (SEO): Ever wonder how certain websites end up at the top of Google search results? That’s SEO in action. It involves tweaking your website and content so you get that valuable Google ju-ju and rank you higher for the keywords people are searching.
Social Media Marketing: Think of building a presence on Instagram, Twitter, Facebook, or TikTok. It’s about posting regularly, engaging with followers, and creating a community around your brand without pushing sales too hard.
Email Marketing: Sending out actually good newsletters and updates to people who’ve signed up because they’re genuinely interested in what you have to say. It’s like having a direct line to your fans’ inboxes.
Community Engagement: Jumping into online forums and discussion groups where your industry people hang out. By participating and adding value, you build relationships and become known as an expert in your field.
User-Generated Content: Encouraging your happy customers to share their experiences with your brand through reviews, testimonials, or social media posts. It’s the best kind of advertising because it’s real and relatable.
Content Optimisation and Repurposing: Taking your existing content and keeping it fresh and relevant. Maybe that means updating old blog posts or turning a popular article into a video. It’s all about making the most of what you’ve got.
The best part about organic marketing? It builds a loyal audience and brings long-term benefits without constantly draining your budget on ads. Sure, it takes time and effort, but the payoff is a strong, genuine connection with your audience. Cool, right?
And if it’s got you overwhelmed, this is where we come in, with either golden advice or doing it for you, depending on your budget!
About Rachel Luke
Rachel is our founder and CEO of Rachel Luke Digital Marketing (well duh!).
After an career that included being a scientist in the NHS and programme manager at the UK Space Agency Rachel set up her business in 2020 finally putting to use her extensive skillset in all things online.
The business has grown rapidly, with more work coming in than Rachel could handle, so the agency was born in 2022, enabling her to work with more businesses than ever and create epic Content Marketing strategies and execute them for businesses ready to scale.
All advice is delivered by Rachel, but with her content warriors on board it’s elevated the agency to enabling you to have a full marketing department with one contact point – rather than having to hire all the different freelancers yourself.
Want to see who’s on the team?
“I love that I don’t have to change the crazy way I work & you are so willing to flex with me & just make it make sense for both of us! DREAMY 🥰
Also, the fact that you & your team take care of creating/scheduling the stuff I know I have blocks around (hello testimonials) – it’s such a weight off my mind & deffo means I can spend more time focussing on the fun stuff and stay in my creative element guilt-free. Priceless!“
~ Becky Lloyd Pack, Story by Design
Ready to get some business support?
Get in touch for a no obligation discovery call – or learn more about my pricing.